The Inner East Primary Care Partnership (IEPCP) developed a resource in consultation with Maternal Child Health (MCH) Nurses across the Inner and Outer East of Melbourne. A public health communications framework known as values-based messaging (VBM), was used to guide the content for this resource. VBM aims to engage people around values that resonate, as opposed to trying to persuade with just facts and or data, in order to motivate behaviour change. This includes a focus on the ‘system’ that is contributing to poor health.
The Obesity Policy Coalition (OPC) launched the ‘kids are sweet enough’ campaign aimed to protect the youngest consumers by lobbying for the government to set higher standards for the composition, labeling and promotion of infant and toddler foods. The “Let’s Talk Sugar” resource also targets the food ‘system’ that can lead to poor health, by raising awareness of sugars that are added or not easily recognised, in the production of infant and toddler foods.
Early childhood is an ideal period to shape healthy food preferences and dietary habits to prevent the development of chronic disease during childhood and across the lifespan.
Children should have the fundamental right to thrive in school and beyond, and the energy to play and learn because of the healthy eating experiences they have had in early life.
IEPCP would like to thank the MCH Nurses at City of Boroondara, Manningham Council and City of Whitehorse for participating in the pilot roll out and continuing this collaborative journey together.