Ageism is the “stereotyping and discriminating against individuals or groups on the basis of their age” (Butler 1969). Ageism can affect people of any age, but is most likely to affect younger and older age groups. Ageism is not harmless. It affects our confidence, quality of life, job prospects, health, participation and control over life decisions. It is pervasive and often hidden.

Tackling ageism as it relates to older people is a priority of the Inner East PCP.

We are now a proud member of the EveryAGE Counts national coalition to end ageism, joining a diverse and growing coalition of organisations and individuals committed to ending ageism. By joining the coalition, we commit to the EveryAGE Counts Pledge:

“We stand for a world without ageism where all people of all ages are valued and respected and their contributions are acknowledged. We commit to speak out and take action to ensure older people can participate on equal terms with others in all aspects of life.” 

Become Involved

Learn more about how to end ageism from this Ted Talk by US ageism activist Ashton Applewhite.

Visit  The Well. to find more resources about how you and your organisation can tackle ageism.

         You will also find local work in the EMR that tackles ageism.

For more information please contact Sharon Porteous at the IEPCP:


Title Date Type Author Files
Identify and challenge ageism during COVID-19

COVID-19 has exposed ageism in many forms. This document highlights the impact of COVID-19 on ageism and provides guidance for local governments and other organisations on framing and responding to ageism at this time.

29/07/2020 Document Inner East Primary Care Partnership
We acknowledge the Wurundjeri people and other peoples of the Kulin nation as the traditional owners of the land on which our work in the community takes place. We pay our respects to their Elders past and present.

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