Launch of the Framing Age Message Guide

Southern Melbourne Primary Care Partnership (SMPCP) invites you to the launch of the Framing age message guide – a values based guide to addressing ageism.

This important guide contains practical tips that will help everyone who talks to our community about older people in any context to better communicate about reducing ageist attitudes and behaviours.

The guide is based on national research undertaken by Common Cause Australia on behalf of a consortium led by SMPCP.


Anthony Carbines MP, Parliamentary Secretary for Carers & Volunteers


Mark Chenery, Co-founder & Director, Common Cause Australia


Michelle Lord, Executive Officer, SMPCP


Marlene Krasovitsky, EveryAGE Counts

Gerard Mansour, Commissioner for Senior Victorians

We acknowledge the Wurundjeri people and other peoples of the Kulin nation as the traditional owners of the land on which our work in the community takes place. We pay our respects to their Elders past and present.

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