Marketing in a Changing Healthcare Environment: Leadership symposium

This symposium aims to create a commercial mindset within senior members and leaders of the organisation. Topics include:
• The purpose and importance of marketing
• Understanding and developing your value proposition
• The competitive landscape
• How to conduct market research
• Opportunities for “profit for purpose”
• Building a marketing culture

We acknowledge the Wurundjeri people and other peoples of the Kulin nation as the traditional owners of the land on which our work in the community takes place. We pay our respects to their Elders past and present.